Alignment Messaging

At TC Creatives, we specialize in helping brands to align your brand’s internal values with external messaging, ensuring you connect authentically with your ideal audience. Drawing from extensive experience across various industries, we build a framework that highlights your unique values and creates meaningful connections with your customers. 

KEY OUTPUTS

  • Brand Questionnaire
  • 1-Hour Discovery Call
  • Brand Values
  • 3 Customer Personas
  • Brand Tone/Voice Guidelines
  • Strategy Deck

OUR GOALS

  • Clarify Intention
  • Inspire Connection
  • Strengthen Story
  • Drive Alignment

DURATION:  2 Weeks

GET A QUOTE
brand value deck Scholarly Sync
brand guide

Our Process

 

Brand Questionnaire

Tell us about your brand’s essence, values, and target audiences. This session allows us to align our teams on the overall essence of your brand.

Activities might include:

  • Answering targeted questions to uncover your brand’s unique identity.
  • Sharing details about your industry, audience, and aspirations.
  • Providing existing branding materials for review.
Discovery Call

Next, we conduct a 1-hour discovery call. This step allows you to collaborate with us to explore your brand identity and goals.

Activities might include:

  • Discussing insights from the questionnaire.
  • Exploring your brand’s purpose and competitive positioning.
  • Identifying key elements differentiate your customer personas, voice, and values. 
Review Drafts

Next, you will receive initial drafts and provide feedback for refinement.

Activities might include:

  • Reviewing the values, personas, and tone.
  • Offering feedback on tone, language, and alignment with your brand.
  • Iterating drafts to ensure accuracy and resonance.
Finalize

After the drafts are approved, we develop your custom brand guide. This comprehensive guide anchors your brand’s foundation.

Activities might include:

  • Reviewing the brand values, customer personas, brand tone and voice.
  • Receiving a polished deck that consolidates your brand’s core framework.
  • Discussing implementation strategies for internal and external use.

Messaging We’ve Done:

Zamba Skincare

Branding, Marketing, Media Production, Web Design

Sharpe Suiting

Marketing, Media Production, Strategy

ScholarlySync.AI

Branding, Marketing, Strategy

Nourie

Branding, Marketing, Strategy

Virtue Supplements

Marketing, Media Production, Strategy

Deliverables

01

Brand Values

Articulate what your brand stands for in an elegant and concise way.

02

Customer Personas

Define your three top customer profiles, identifying their top pain-points and alignment for targeted messaging. 

03

Tone and Messaging

We will define how your brand tells its story and communicates with its customers.

04

Brand Strategy Guide

Our team will create a branded guide to align your internal team with your goals moving forward.

How We’re Different:

 

At TC Creatives, we are committed to helping new businesses succeed. If you are a bootstrapped business, we offer self-paced workbooks that allow your team to work on your messaging in-house. Learn more at https://store.tc-creatives.com.

Testimonial

“I appreciated the specific cultural and industry knowledge that Tiffiney and the team brought to our conversations. They had the specific experience in our market that was like a cherry on top, and our conversations around why/why not something would work for our messaging were addressed through that experience and institutional knowledge from them having done it before.”

– Sunah Lumei, Co-Founder at Nourie

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