Marketing Strategy
Elevate your brand’s marketing efforts with an in-depth 6-month marketing strategy. Our team of strategist work with both new-to-market and growing brands to help identify growth opportunities through comprehensive auditing, competitor research, and clear action plans designed to propel your brand to the next level.
KEY OUTPUTS
- Brand Questionnaire
- 1-Hour Discovery Call
- Discovery Call (60 Minutes)
- Brand Audit
- Marketing Research
- Strategic Roadmap (6-month)
- Marketing Strategy
OUR GOALS
- Identity Opportunites
- Audit Current Brand Initiatives
- Complete Competitor Analysis
- Establish Comprehensive, Action-Driven Marketing Plan
DURATION: 3 Weeks
What’s Included
Discovery Call
-
Alignment on business goals, current revenue, and budgeting.
-
Introduction to key team members and establishing recurring meeting schedules.
-
Introduction to project management platform and demo.
-
Establish engagement style.
-
Asset hand-off (branding folders, business plans, messaging, any current strategies in place).
-
Outlining any upcoming key product dates (launches, audience tests, fulfillment dates, etc).
Brand Audit
- Analyze current branding, messaging, and positioning.
- Review past marketing campaigns and performance metrics.
Market Research
- Competitor analysis and industry trends.
- Customer persona development.
Strategic Roadmap (6-Months)
- Develop a 6-month marketing strategy.
- Set SMART goals for key performance metrics.
Channel Strategy Development
- Identify the most effective channels for the brand (e.g., social media, paid ads, email marketing, SEO, influencer marketing).
- Outline KPIs and benchmarks for each channel.
Operational Setup
- Review or set up tools like CRM, email marketing platforms, and analytics.
- Optimize workflows for marketing operations.
Team and Budget Assessment
- Evaluate in-house team capabilities and gaps.
- Provide recommendations for additional hires, contractors, or agencies.
- Create an initial marketing budget.
Launch Campaign Development
- Plan and execute an initial campaign to jumpstart efforts.
Vendor Research & Recommendations
- Identify distribution partners.
- Outline upcoming trade shows and funding opportunities.
Strategies We’ve Done:
How We’re Different:
Testimonial
“We very much appreciated their expertise. We like when our service providers can teach us new ways to grow our brand. It was clear from their professional experience and attention to detail that they were the right partner.
We were provided high-quality deliverable that provided in-depth research about our industry, competitors, demographics, and strategy to optimize product success. The deliverable was very informative with relevant data to help inform our strategy. Furthermore, TC Creatives provided clear instructions on how to improve our marketing such as switching vendors, focusing on first-party data tracking, and other actions.
This anchor document has already been used as a guide and informative document for other marketing vendors to support our product launch. A document of this caliber can be used a dozen different ways to serve as a North Star for any marketing-related efforts.”
– Eddie Lee, Founder at First Holistic Wellness