Yanci Na is a luxury charm jewelry business created to empower, embolden, and encourage. After becoming permanently disabled, owner Natalie decided to open a jewelry business that would uplift others the way that the jewelry had uplifted her.

We worked with Yanci Na to build a website and media that helped position the brand strongly against competitors at launch.

I. Web Design

We design a minimalist e-commerce website for the launch of the jewelry brand. Micro-interactions and simple colors were used to draw focus to the gorgeous jewelry pieces.

II. Media Production

We produced a photo campaign showcasing inclusion, one of the brand top values. A light hearted, fun video campaign was created to showcase the jewelry while establishing a playful, friendly message.

III. Marketing

We produced social media and email marketing templates to help strengthen the visual branding and create consistency throughout the marketing.

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