Teal Tree
Challenge
To distinguish the brand in the luxury skincare marketplace, we used the product’s unique light technology as the creative cornerstone for the motto, brand values, and color palette.
Approach
To distinguish the brand in the luxury skincare marketplace, we used the product’s unique light technology as the creative cornerstone for the motto, brand values, and color palette.
Awards
Brand Identity
The art deco-inspired icon represents a prism and light while capturing the essence of the new technology.
We utilized charcoal with accents of gold and dusty rose to embody the purification and release of toxins the products provide for the color palette. A chic serif font gives the right amount of detail for headers, complimented by a classic sans-serif for all other copy.
Charcoal packaging with gold foil logos neatly ties the customer experience together.
