Pink Pearl Company
Challenge
The Pink Pearl Company is a sub-brand of the Womb Wellness Center, a wellness company focused on feminine hygiene and education.
Womb Wellness Center came to TC Creatives to create packaging for their yoni pearls.
Approach
The feminine hygiene market can sometimes be sensitive to visualization. We wanted to create packaging that was feminine, beautiful, but also pushed the limits of provocation.
Packaging Design
We used soft watercolor florals on off-white cardboard for the Pink Pearl Company outer packaging to create an eye-catching box. The logo and product benefits were printing in gold foil to contrast with the subtly of the watercolors.
Along with the outer packaging, we created pouches for the inner product which featured an illustration of the product. The string of the product wrapped around the packaging give an interactive experience.
