OOLI Web Design and Marketing

Challenge

OOLI is a groundbreaking haircare company focused on providing solutions for locs. After finishing their product line and branding, OOLI was seeking an e-commerce website to sell to customers.

We worked with OOLI to develop an e-commerce website that creates a bold website that applauded loc’d hair. After a soft launch, we helped OOLI with marketing to help generate brand awareness and secure sales.

Revenue

2172%

Website Traffic

1067%

Average Order Value (AOV)

84%

I. Web Design

The OOLI website incorporated the bold brand colors with natural elements, creating a bright card-like site experience. A combination of still-life and lifestyle photos were use to strengthen the brand narrative.

II. Media Production

We produced both photos and videos to help bring the OOLI brand to life. For Black History Month, we produced and launched a “My Hair, My History” campaign, celebrating natural hair which has been the source of both public and private attacks in the United States. The campaign received 22k video views in the first 24 hours of launch.

III. Marketing

We used social media ad management to help build brand awareness and increase sales for OOLI. Through our brand awareness and conversion goals, we were able to increase sales by 2172% in 4 weeks.

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