Lot Delicieux Branding & Website Design

Challenge

INC Beauty is a premier beauty education brand focused on providing on-demand beauty education services for women of all colors.

After doing a soft-launch INC Beauty was looking to redesign their website to reflect a more luxurious, chic feel. We built a bold website that embodies the brand’s mission of serving “women of all colors” while being modern and bold.

Instagram Followers

4175%

Website Traffic

700%

I. Branding

For this dessert brand, we created a playful yet luxurious brand. The mixed with cursive wordmark symbolized cake icing.

II. Web Design

We created a clean website that featured large imagery and bold brand colors. The fonts and layouts were made to complement the branding.

III. Marketing

To help generate interest in the brand, we created a large Instagram marketing push including reaching out to local bloggers, food enthusiasts, and more to grow the Instagram following over 4000%.

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