Lot Delicieux Branding & Website Design
INC Beauty is a premier beauty education brand focused on providing on-demand beauty education services for women of all colors.
After doing a soft-launch INC Beauty was looking to redesign their website to reflect a more luxurious, chic feel. We built a bold website that embodies the brand’s mission of serving “women of all colors” while being modern and bold.
For this dessert brand, we created a playful yet luxurious brand. The mixed with cursive wordmark symbolized cake icing.
II. Web Design
We created a clean website that featured large imagery and bold brand colors. The fonts and layouts were made to complement the branding.
To help generate interest in the brand, we created a large Instagram marketing push including reaching out to local bloggers, food enthusiasts, and more to grow the Instagram following over 4000%.