Hair Honey
Challenge
Hair Honey Hair Care is a luxury hair extension brand based in California. After their soft launch, Hair Honey reached out to TC Creatives for a website redesign and marketing for product differentiation.
Approach
For the Hair Honey approach, we used some of the branding elements in the logo to stand out from competitors. TC Creatives helped to craft a story using keywords such as “queen bee” and “honey tips” showcasing their luxury products.
Media Production
The Hair Honey media production was executed in two photoshoot sessions. The first shoot was produced for Amazon using e-commerce images. The second shoot was a styled lifestyle shoot using dark staging accentuating the gold features in the products producing luxury results.
Web Development
Hair Honey’s website redesign focused on creating a visual style for the brand while building trust within its viewers.
To build a mental connection with the keywords to the Hair Honey brand, we used elements such as gold foil stripe shadows and honey.
TC Creatives helped build a community through stories around the owners while creating a seamless purchasing process, to increase the user experience.
Social Media
For the Hair Honey social media, we maintained the brand elements and textures used in the website. Creating a seamless visual experience of the social profiles. TC Creatives integrated a rotating feature for hair tips, customer results, and testimonials, building the community and showcasing their products.
In order to build an emotional connection to the Hair Honey brand, each email was crafted to provide additional insights into the brand and its owner. TC Creatives designed automated email sequences to nurture the community through Hair Honey’s journey.
