GEEK SWIM BRAND DESIGN

Challenge

Geek Swim is a swimming school revolutionizing the world of swim training and coaching.

We worked with Geek Swim to create a memorial brand identity that was gender neutral and attractive to the target audience.

I. Branding

For this scientifically-backed swim school, we recreated a fun, simple brand. The symbolism of waves was used to create minimally styled elements throughout the logo and marketing material. A soft, gender-neutral color palette was used to appeal across demographics.

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