The Foundry
Fine Jewelry

Challenge

Calabasas-based The Foundry Fine Jewelry reached out to TC Creatives to help rebuild their website and position them firmly in the saturated Los Angeles fine jewelry scene.

Approach

TC Creatives worked closely with the client to develop a new color scheme, packaging, and overall branding direction. We also redesigned the website from top to bottom, creating a sleek and sophisticated online shopping experience.

Brand Identity

For brand consistency, we re-established the brand colors and fonts, pulling from murals in the showroom and previously printed brand collateral.

The galaxy textures, jewel tones, and luxury fonts worked together to bring the repositioning of The Foundry Fine Jewelry to life.

Proxima Nova

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Cormorant Garamond

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Packaging Design

The new brand system for The Foundry Fine Jewelry featured the brand’s two primarily colors, with rose gold foil stamped elements to exude the luxury products offered online and in-store.

Media Production

TC Creatives developed a series of stop motion and CGI videos for The Foundry Fine Jewelry’s website and social media. This included a mix of demo videos and collection announcements.

Web Development

The Foundry Fine Jewelry website had to be user-experience focused while bringing the personality of the brand’s showroom to life for their e-commerce customers.

We incorporated static and animated elements into The Foundry Fine Jewelry’s website to capture the visitor’s attention. Each page had custom banners, icons, and navigation for a seamless shopping experience.