Chandra Adusei
Challenge
After pivoting during the pandemic, Chandra Adusei decided to distance herself from her former brand, Veteran Wealth Partners, and build a personal brand. The personal brand focused on her project management capabilities.
Chandra reached out to TC Creatives to develop a brand strategy, one-page website, and social media content.
Approach
Before starting the project, we had to discover who Chandra Adusei was as a person, her superpower, and her audience. We did a personal brand strategy workshop, uncovering the best way to position Chandra to her audience.
Strategy
TC Creatives conducted a personal brand strategy session with Chandra Adusei, helping to uncover her authentic brand. We used our findings, along with our market research to determine how to reach Chandra’s audience in a way that was natural, engaging, and humorous.
Web Development
The Chandra Adusei website had to contrast with the former brand, Veteran Wealth Partners, while being authentic to Chandra’s personality. We designed a landing page with soft pastels and bold text to appeal to mompreneurs who needed support for their businesses.
A combination of branded visuals and informational sections was used throughout the website. A bold burgundy color was used to highlight keywords and symbolize importance in the information.
Social Media
One of the largest challenges Chandra Adusei experienced within her personal brand was creating content for social. We created social media content that was sharable, informative, and had plenty of personality.
We helped Chandra launch Chats During Naps, a weekly video interview series with mompreneurs who were breaking barriers in life and business.
