Cake Krunch was conceived by a serial baking professional whose superpower is recognizing scarcity in the food industry for both hobbyist and professional treat makers. They contacted TC Creatives to build brand awareness and help create consistent and cohesive brand collateral.
To further Cake Krunch’s goal to help bakers, treat-makers, and hobbyists create quick and consistent goods, we focused on creating the perfect brand identity that encompasses their mission to help bakers along with promoting the fun side of baking and decorating.
To position Cake Krunch strongly in the market, we held a brand strategy session to define the foundations of the brand. With the messaging established, we went on the develop the visual branding.
We wanted to utilize fonts with style and strong legibility for the brand, incorporating subtle elements, food photography, and textures throughout to tell the brand story.
The branding for Cake Krunch is designed to be fun and approachable, with sprinkles and soft colors. The Cake Krunch logo is playful and modern, with a clean typeface and simple icon.
The packaging designs are meant to be eye-catching and inviting, with a focus on texture and color.