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Nike’s New Ad Featuring Kaepernick Gives Masterclass In Brand Values

For the 30th anniversary of their "Just Do It" motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick....

6 Traits Of A Strong Business Name

The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a...

Knowing Your Target Audience – The Who, What, and Why

The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time...

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