Our Thoughts
Coronavirus: How To Grow Your Brand During A Lockdown
Coronavirus cases have been growing exponentially throughout the world. There are a few ways that business owners and entrepreneurs can use this new system to their advantage to grow their brand and streamline their business.
TC Creatives Receives 5-Star Praise on Clutch!
But any agency will say that they’re the one you should hire, so we’ll let our satisfied customers speak for themselves. We’re thrilled to have recently partnered with Clutch, a B2B ratings and reviews platform that helps buyers find clients — and vice versa.
How The Popeyes Chicken Sandwich Teaches The Value of Inventory Management
In this article, we will dissect the phenomenon of the Popeye’s Chicken Sandwich. We will discuss what went right and wrong in the last few weeks to help both new and established business owners avoid similar inventory fallouts. After reading this article, business owners should be confident in reaching their maximum revenue potential by successfully managing inventory and keeping customers happy.
Payless’s “Palessi” Demonstrates the Power of Brand Positioning
Over the years Payless’s quality and styles have improved. However, because of its brand positioning, we hadn’t noticed. So to create more insight into its new quality products, Payless built a luxury pop-up store “Palessi.”
Why You Need a Brand Strategy Before Doing Anything for Your Business
So you want to start a business, and you keep hearing that you need branding. Immediately, you think about getting a logo and website to showcase your new products and services. It's all so exciting. However, branding is more than just a logo. Before you start...
3 Major Brands Prove Simplicity is the Key to Great Logo Design
Once upon a time, there were logos that were overlapping, cartoonish, and even illustrations. There was no separation between elements. And, if it wasn't for the use of color, there would be no defined shapes. That time has passed as we continue to see the wave of...
Nike’s New Ad Featuring Kaepernick Gives Masterclass In Brand Values
For the 30th anniversary of their "Just Do It" motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick. Kaepernick has been under scrutiny since 2016 when he became the first NFL player to take a knee during the National Anthem in...
6 Traits Of A Strong Business Name
The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a...
Knowing Your Target Audience – The Who, What, and Why
The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most valuable business asset. Well, what is then? It is your...
Why Having A Bad Website Hurts Your Business (Even If Your Company Is Referral Based)
Your website is the most visible marketing asset for your business. It can be accessed from anywhere in the world at any time. Because of this, customers use your company’s website to make numerous assumptions about your brand. Understanding design and customer...
Branding: What It Is and Why It Is Important
“You do branding? That’s like graphic design, right? Like, logos and websites?” – about 30 people we shall not name. One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an...
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