Our Thoughts

How The Popeyes Chicken Sandwich Teaches The Value of Inventory Management

How The Popeyes Chicken Sandwich Teaches The Value of Inventory Management

In this article, we will dissect the phenomenon of the Popeye’s Chicken Sandwich. We will discuss what went right and wrong in the last few weeks to help both new and established business owners avoid similar inventory fallouts. After reading this article, business owners should be confident in reaching their maximum revenue potential by successfully managing inventory and keeping customers happy.

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6 Traits Of A Strong Business Name

6 Traits Of A Strong Business Name

The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a...

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Branding: What It Is and Why It Is Important

Branding: What It Is and Why It Is Important

“You do branding? That’s like graphic design, right? Like, logos and websites?” – about 30 people we shall not name. One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an...

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