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Payless’s “Palessi” Demonstrates the Power of Brand Positioning

For as long as we can remember, we would go to a mall, glance through a Payless window, and continue to walk on. Not because there was anything...

Why You Need a Brand Strategy Before Doing Anything for Your Business

So you want to start a business, and you keep hearing that you need branding. Immediately, you think about getting a logo and website to showcase...

3 Major Brands Prove Simplicity is the Key to Great Logo Design

Once upon a time, there were logos that were overlapping, cartoonish, and even illustrations. There was no separation between elements. And, if it...

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