Google Expands Video Campaign Ad Reach to YouTube Shorts

Attention all CMOs, business owners, and marketing personnel – if you haven’t heard yet, Google recently announced its expansion of video campaign ad reach to YouTube Shorts. This is a huge deal for businesses looking to connect with their audience on the popular video platform since Shorts now has over 1.5 billion logged-in monthly users.

As technology companies continue to keep up with the ever-changing content consumption trends, they have been working hard to change their algorithms, expand capabilities, and optimize how content is delivered to consumers. Google’s video campaign expansion is no different.

Not only will this expansion increase reach and efficiency, but it also offers an opportunity for brands to take advantage of a brand-suitable environment through YouTube Select technology. In this blog post, we’ll dive deeper into the benefits of this expansion and how it can help your business.

Keeping Up With The Trends

Short-form content is on the rise. If you’re yet to explore YouTube Shorts, it’s worth noting that Shorts are 60-second or shorter video clips, much like TikTok, that allow creators to engage with their audience by publishing creative content that resonates with them. With the popularity of TikTok and Instagram Reels, it’s no surprise that YouTube would take advantage of this trend and expand its Shorts reach.

Businesses can now create short-form video content on YouTube that captures the attention of their audience, while also being able to utilize the powerful video campaign ad reach tools at their disposal. The possibilities are endless, and it’s a great opportunity for businesses to diversify their marketing strategies.

Since launching last year, 1.5 billion logged-in monthly Shorts users. However, Shorts didn’t offer many advertising opportunities until Google announced an update to expand its video campaign ad reach to Shorts. With this update, you can now add Shorts to your Video Reach campaigns and leverage Google AI to serve your ads to the right audience for maximum impact. This is a huge win for businesses looking to connect with their audience on YouTube.

YouTube Select Elevates Advertising

Firstly, let’s talk about the expansion of Shorts into video reach campaigns. By utilizing Google’s AI technology, businesses can now expect a greater combination of ads that will improve reach and efficiency on YouTube. If your ads are horizontal, Google’s technology will strategically create a vertical version to share on Shorts. This means that your videos will be seen by more people, and you can expect better engagement rates. The addition of in-feed video ads also brings more opportunities for businesses to connect with their audience across YouTube. It’s a win-win situation for both businesses and consumers.

But that’s not all – the most exciting news is the introduction of YouTube Select technology coming to Shorts. This technology allows advertisers to surround the most popular content on YouTube in a brand-suitable environment. Not only will this increase the chances of your video being seen by a wider audience, but it also provides a safer environment for your brand.

One final point to make is the importance of relevance. With YouTube Select technology, businesses can ensure that their ads are being shown in a brand-suitable environment. This means that your ad is less likely to be skipped or ignored, and your potential customers will be more likely to engage with your brand. By utilizing this technology, you can target the right audience, at the right time, with the right message. The key is to be relevant and provide value to your audience.


In conclusion, Google’s expansion of video campaign ad reach to YouTube Shorts is a game-changer for businesses looking to connect with their audience on the popular video platform. From an increase in reach and efficiency, to the introduction of YouTube Select technology, businesses can expect better engagement rates and a safer environment for their brand.

As short-form video content continues to rise in popularity, this expansion provides businesses with a great opportunity to diversify their marketing strategies and connect with their audience in a relevant way. It’s time to start brainstorming your next short-form video campaign ad with YouTube Shorts in mind.

Bonus – if your ads perform well delivered on Shorts, make the content public and double your reach organically! How’s that for stretching your advertising budget?

Need help with creating quality ads and content for your business? We’re here to help. Book your consultation with TC Creatives today.

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