Google’s recent QRG updates prioritize content that incorporates personal experience. Let’s dive into how to make your content rank better in 2023.
Google Has Changed Its Algorithm, Again
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4 Ways Brands Can Keep Up With Content Creation Demand
In today’s fast-paced digital world, keeping up with the ever-increasing demand for content can be a daunting task for brands. Here are 4 ways to meet your content goals.
Social Media Marketing is Broken – Here’s What’s Replacing it in 2023
Marketing is changing at a record pace and businesses are working hard to keep up. Social Media Marketing (SMM) is dying. Content is barely being delivered to many users and brands are not getting a high return on investment from their social media campaigns anymore. There’s a new preferred marketing channel to reach your target audience.
Thinking Outside the Box: Packaging Design
When you're selling a product, the packaging is just as important as the product itself. In order to stand out from the competition, your packaging needs to be eye-catching and memorable. Here are some tips and benefits of creating custom packaging that will make your...
Engagement Trumps All in 2022
As a business owner, engagement with your audience is one of the most important components you can focus on this year. You’ve probably stared at your social posts once or twice before and wondered why isn’t anyone looking at them? Especially early in your business...
5 Essential Elements of an Effective Landing Page
Introduction A carefully crafted landing page should help you fulfill the promise of your advertisement. After landing on the page, viewers should learn more about the offer, ease any doubts they have, and complete the necessary steps to getting your product or...
Instagram Introduces Paid Subscriptions
Instagram recently introduced a subscription service to help creators build a sustainable business on the social media platform. Since becoming Meta, the company formerly known as Facebook that owns Instagram has made a significant push including billion-dollar...
Coronavirus: How To Grow Your Brand During A Lockdown
Coronavirus cases have been growing exponentially throughout the world. There are a few ways that business owners and entrepreneurs can use this new system to their advantage to grow their brand and streamline their business.
Payless’s “Palessi” Demonstrates the Power of Brand Positioning
Over the years Payless’s quality and styles have improved. However, because of its brand positioning, we hadn’t noticed. So to create more insight into its new quality products, Payless built a luxury pop-up store “Palessi.”
3 Major Brands Prove Simplicity is the Key to Great Logo Design
Once upon a time, there were logos that were overlapping, cartoonish, and even illustrations. There was no separation between elements. And, if it wasn't for the use of color, there would be no defined shapes. That time has passed as we continue to see the wave of...