With Facebook’s recent announcement that brands now need to activate in-app checkout on their shops, find out how this change affects your brand.
Facebook Forces Brands to Activate In-App Checkout on Shops
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Google Expands Video Campaign Ad Reach to YouTube Shorts
Attention all CMOs, business owners, and marketing personnel – if you haven't heard yet, Google recently announced its expansion of video campaign ad reach to YouTube Shorts. This is a huge deal for businesses looking to connect with their audience on the popular...
4 Ways Brands Can Keep Up With Content Creation Demand
In today’s fast-paced digital world, keeping up with the ever-increasing demand for content can be a daunting task for brands. Here are 4 ways to meet your content goals.
Social Media Marketing is Broken – Here’s What’s Replacing it in 2023
Marketing is changing at a record pace and businesses are working hard to keep up. Social Media Marketing (SMM) is dying. Content is barely being delivered to many users and brands are not getting a high return on investment from their social media campaigns anymore. There’s a new preferred marketing channel to reach your target audience.
Engagement Trumps All in 2022
As a business owner, engagement with your audience is one of the most important components you can focus on this year. You’ve probably stared at your social posts once or twice before and wondered why isn’t anyone looking at them? Especially early in your business...
Elon Musk Buys Twitter, What That Means For You
Find out how the recent purchase of Twitter by Elon Musk could impact your business. Our experts are constantly monitoring the latest updates so that you can make the most of your social media marketing strategy.
Instagram Introduces Paid Subscriptions
Instagram recently introduced a subscription service to help creators build a sustainable business on the social media platform. Since becoming Meta, the company formerly known as Facebook that owns Instagram has made a significant push including billion-dollar...
5 Things to Consider When Creating Content for Social Media
Social media can be a hard thing to manage. It can be daunting for new entrepreneurs who either don’t know how to articulate their value to their audience clearly or are intimidated by the designing assets needed to stand out in a crowd.
While we know that you should have a strategy for every aspect of your brand first, if you are starting to post on your social channels to build brand awareness, there’s a simple formula for creating excellent social media content to help connect with your customers and build awareness of your brand.