Marketing is changing at a record pace and businesses are working hard to keep up. Social Media Marketing (SMM) is dying. Content is barely being delivered to many users and brands are not getting a high return on investment from their social media campaigns anymore. There’s a new preferred marketing channel to reach your target audience.
Thinking Outside the Box: Packaging Design
When you're selling a product, the packaging is just as important as the product itself. In order to stand out from the competition, your packaging needs to be eye-catching and memorable. Here are some tips and benefits of creating custom packaging that will make your...
Engagement Trumps All in 2022
As a business owner, engagement with your audience is one of the most important components you can focus on this year. You’ve probably stared at your social posts once or twice before and wondered why isn’t anyone looking at them? Especially early in your business...
8 Factors To Consider When Hiring A Marketing Agency
Business owners and entrepreneurs often find themselves at a plateau in their business when they can no longer focus on their marketing efforts and organizational needs at the same time. Some hire in-house employees that they still need to manage and create strategy...
5 Essential Elements of an Effective Landing Page
Introduction A carefully crafted landing page should help you fulfill the promise of your advertisement. After landing on the page, viewers should learn more about the offer, ease any doubts they have, and complete the necessary steps to getting your product or...
Instagram Introduces Paid Subscriptions
Instagram recently introduced a subscription service to help creators build a sustainable business on the social media platform. Since becoming Meta, the company formerly known as Facebook that owns Instagram has made a significant push including billion-dollar...
Why You Should Do Business with a Minority-
Promoting diversity, empowering communities, and closing the wealth gap are just some of the benefits that come from supporting a minority-owned business.
5 Things to Consider When Creating Content for Social Media
Social media can be a hard thing to manage. It can be daunting for new entrepreneurs who either don’t know how to articulate their value to their audience clearly or are intimidated by the designing assets needed to stand out in a crowd.
While we know that you should have a strategy for every aspect of your brand first, if you are starting to post on your social channels to build brand awareness, there’s a simple formula for creating excellent social media content to help connect with your customers and build awareness of your brand.
Coronavirus: How To Grow Your Brand During A Lockdown
Coronavirus cases have been growing exponentially throughout the world. There are a few ways that business owners and entrepreneurs can use this new system to their advantage to grow their brand and streamline their business.
How The Popeyes Chicken Sandwich Teaches The Value of Inventory Management
In this article, we will dissect the phenomenon of the Popeye’s Chicken Sandwich. We will discuss what went right and wrong in the last few weeks to help both new and established business owners avoid similar inventory fallouts. After reading this article, business owners should be confident in reaching their maximum revenue potential by successfully managing inventory and keeping customers happy.