For the 30th anniversary of their "Just Do It" motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick. Kaepernick has been under scrutiny since 2016 when he became the first NFL player to take a knee during the National Anthem in...
The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a...
The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most valuable business asset. Well, what is then? It is your...
“You do branding? That’s like graphic design, right? Like, logos and websites?” – about 30 people we shall not name. One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an...