by TC Creatives | Nov 29, 2018 | Business development, Tips and Tricks
For as long as we can remember, we would go to a mall, glance through a Payless window, and continue to walk on. Not because there was anything wrong with the shoes or socks, but because it was Payless. The shoe chain, known for its trendy styles and cheap (yes, we...
by TC Creatives | Oct 18, 2018 | Business development, Marketing
So you want to start a business, and you keep hearing that you need branding. Immediately, you think about getting a logo and website to showcase your new products and services. It’s all so exciting. However, branding is more than just a logo. Before you start...
by TC Creatives | Sep 4, 2018 | Business development, Marketing, News
For the 30th anniversary of their “Just Do It” motto, Nike released an advertisement featuring ex-NFL player and activist Colin Kaepernick. Kaepernick has been under scrutiny since 2016 when he became the first NFL player to take a knee during the National...
by TC Creatives | Apr 27, 2018 | Business development, Marketing
The #1 goal of your business name is to generate customers. The average attention span is 8 seconds, 1 second shorter than the attention span of a goldfish (Huffington Post). Your company’s name should be dynamic, visual, and unique to attract consumers and build a...
by TC Creatives | Aug 29, 2017 | Business development
Knowing Your Target Audience – The Who, What, and Why The most important thing about your business is not your logo, name, or your products and services. I know, crazy right? We spend so much time developing what we will offer to the world and it’s not even our most...
by TC Creatives | Aug 1, 2017 | Business development
“You do branding? That’s like graphic design, right? Like, logos and websites?” – about 30 people we shall not name. One common misconception about branding is that it is the same as design. And while design is the visual representative of your brand, it is only an...
