Benefits of Amazon Prime extended to DTC Stores

Amazon Prime delivery is expanding to include third-party retailers. This means that business owners who are not Amazon vendors can now offer Amazon Prime delivery to their customers. It’s a great opportunity for businesses to increase sales and attract new customers. Learn more about Buy with Prime and how you can get started in this blog post.

Buy with Prime

At the end of April, Amazon announced a new program that will allow third-party direct-to-consumer (DTC) retailers to offer Prime delivery, among other Prime benefits from their personal online storefronts. The new Buy with Prime option will extend Prime shopping benefits to merchants’ online stores, including free shipping, a seamless checkout experience, and free returns. In turn, increasing selection for Prime members and making membership even more valuable. Amazon has been growing rapidly in recent years, and this move will only increase its reach and dominance in the eCommerce space. Businesses will likely benefit from the increased exposure and foot traffic, but they will also have to pay to participate in the program. Ultimately, this is yet another example of Amazon’s relentless focus on customer experience and its willingness to innovate to stay ahead of the competition.

How to Take Advantage of Buy with Prime

For right now, Buy with Prime is currently available by invitation only, but you can join their interest list on Amazon is partnering with select merchants to test this new feature. Businesses who are already using Amazon’s Fulfillment by Amazon (FBA) service will be able to add the Buy with Prime option to their existing listings with just a few clicks. For retailers who are not already using FBA, steps are available on Amazon’s website, or you can hire an agency like TC Creatives to help you through the process. Amazon currently states that pricing for the Buy with Prime service will be based on a service fee, payment processing fee, fulfillment, and storage fees.

Fulfillment by Amazon vs. Buy with Prime

For years, Amazon has offered a Fulfillment by Amazon program, allowing vendors to send their products to Amazon’s warehouse for storage and shipping. However, this new service takes things a step further by allowing merchants enrolled in the Fulfillment by Amazon program to offer Prime benefits to their customers directly through their online store. This is great news for both consumers and DTC businesses alike. It simplifies the online shopping process and opens up Prime benefits to many smaller, independent companies that might otherwise be unable to offer these services. Ultimately, this new program will help foster an even more thriving eCommerce community and enable countless vendors to reach a wider audience and grow their businesses.

Benefits of Businesses Using Buy with Prime

Some of the benefits of this new program include using existing inventory at Amazon fulfillment centers to fulfill orders and utilize Amazon’s storage, delivery, and return policies. Additionally, you can convert Prime members into loyal customers by displaying the Prime logo and delivery promise on your site. And because you only pay for what you use with no upfront cost, there’s no risk in trying out this new program. Amazon has long been a trusted name in online shopping, known for its vast selection and fast, reliable shipping. With the introduction of Buy with Prime, Amazon is making it easier than ever for businesses to scale their brands and convert leads into sales.

How to Make it Happen

With this simple yet powerful addition to Amazon’s services, you can get your products in front of more customers than ever before. By taking advantage of Buy with Prime, you’ll not only grow your sales and expand your reach, but you’ll also be able to take advantage of some fantastic benefits. If you’re unsure how to get started or need help managing all aspects of the process, look no further than TC Creatives. We have years of experience working with Amazon and helping businesses grow their presence on the site. We’ve got everything you need to succeed on Amazon, from crafting compelling listings and optimizing keyword usage to supporting inventory management and developing engaging user experiences. So if you want the benefits of Buy with Prime without the hassle of trying to figure out the details on your own, don’t hesitate to contact us.


If you’re looking for an easy way to increase your sales and attract new customers, look no further than Amazon’s Buy with Prime program. This blog post has outlined everything you need to know about taking advantage of this fantastic opportunity for your business. We at TC Creatives are happy to help get you started – just contact us, and we’ll get you on your way to increased profits through Amazon. 

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